Design Thinking Archives | Elk Creative

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The truth about re-branding. Should you do it?

Sad fact. No one cares about your business name, or your logo, or your visual identity apart from you. This may sound harsh but this is the case for big brands too. No one actually cares about the name Apple, or the visual language of McDonalds. People get Harley Davidson logo tattooed on them, but […]

What is a style guide? And do I need one?

You’ve just got yourself a shiny new logo. Brand done. right? Wrong. You’ve really just started. We are not talking about just a logo here, we are talking about a brand and your extended marketing material. You’ve got your logo and maybe you can visualise it on a few items, perhaps a business card, the […]

How to turn negative reviews into a business win.

Getting bad feedback sucks. If you ask for feedback you prepare to discover something new but getting blindsided with negative comments or reviews, that can hurt. No one likes unexpected criticism, it can stop you in your tracks even if you are aware of the benefits. What are the benefits? The obvious benefit of feedback […]

Branding your WordPress login.

For a while now, we've been customising the WordPress login. Now we don't do this to "hide" that we use WordPress. It's simply an easy way to create a branded experience for all of our clients. We also add a custom footer with links to log a support ticket or upgrade maintenance plans. This is […]

WordPress Plugins Basics - Getting Started

Aren’t WordPress plugins great? Of course, they are. These days it seems like there is a plugin for almost anything you can think of. From the mandatory such as SEO & security plugins to complex systems such as selling products & creating courses, all the way to the ridiculous such as theme roulette or even […]

Know why & when to Re-brand your business.

Re-branding is a serious decision. When it is done correctly and for the right reasons it can be one of the most rewarding and valuable investments that a business can make. Unfortunately, re-branding is not without its risks. To make the decision less daunting, there are a few ways to know if it's time for […]

WordPress Page Builder with Advanced Custom Fields

I'm a big fan of the Advanced custom fields plugin. Not only is it extremely flexible it also handles the job of many plugins in one package so it reduces the need for excess plugins (because you should always keep plugins to a minimum). The code it produces is light weight and you to have control […]

The SEO & UX benefits of a good 404

A custom 404 page might not seem like a big deal but are you losing traffic and affecting your search engine positioning without one? There are many benefits to you and your website visitors if you know how to create a 404 page that works. What a 404 page is and when it’s displayed: a 404 […]

How bad can a cheap logo design be?

You have no budget, you want a logo design created for you. You look online at all the cheap options like Fiverr, how bad can it be? Why does a local designer charge so much, is there any difference at all? Yeah, of course, there is. So hold your breath for a deep dive and […]

Branding • Website Development • Creative Strategy